I love Puma shoes. I first saw the brand in a department store in Lugano, Switzerland, in 2005 and I immediately fell in love. They were black and white and looked like these.
Since then I have made it my mission to find the most original Puma's possible and I have quite the collection to prove my zest for the brand.
Given that I am not very athletic I have never been one for sportswear aside from yoga pants and the occasional top. Recently, however, I have noticed a serious upswing in fashionable, dare I say sexy, sportswear for women. I would classify it as Nike meets Agent Provacateur. And Puma's latest campaign with Cara Delevingne is the perfect example. It's all about getting in touch with who YOU are. "Do you" want to be a little naughty? No problem, we have the perfect outfit:
"Do you" want to be more of a tomboy?
or maybe "Do you" want to be a little more like me...relaxed...
Hats off to Rihanna for her fabulous campaign. She was not only the inspiration for the campaign but she also oversaw the shoot.
To see all the photos of the campaign please click here.« Wear